Lease Marketing
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LEASE MARKETING:

Circle C Homepage and Site Family

The Circle C company and marketing philosophy of “Our Clients are First” is evident from the moment a prospective tenant visits our web site. Rather than filling the home page with self promotion where the prospect must search to find our properties, we place them right in the forefront to grasp their attention with exterior photos and a single click leads to an interior virtual tour. The page directs traffic of up to 700 page views a day through organic search engine placements. Upgrading and utilizing pay per clicks and sponsored links are now a part of the process of the new site build for 2007-2008.  This will further increase this traffic.  Other sites owned and operated that pull traffic into web our include these below.  These additional sites contribute significantly to the traffic directed to our frontage where your listing and its pictures reside.

 Multiple Listing Service (MLS):

This is a huge resource for the acquisition of tenants and more often than not our tenants come through this network.  It makes the lease information available to the entire North Texas network of licensed agents. NTREIS (North Texas Real Estate Information System) is the main searchable database used by Realtors when locating properties for their clients. Information is pulled directly from MLS into Realtor.com and thousands others, capturing tenants who are searching those databases.

NTREIS, Realtor.com, century21.com, ebby halliday.com and thousands of other sites who feed data through the IDX data base

 Yard Signs

This traditional form of advertising is still one of the most reliable. Approximately 35% of leads come from people driving through neighborhoods in search of properties or a friend from within the neighborhood who sees the sign. When considering the purchase of a property, find out the Association guidelines for rental signs. Some do not allow any signage, others will allow a sign but it can not read “For Lease”. We have had signs made specifically for each situation.

 Rentals.com (formerly Rentclicks.com)

This is the primary paid advertisement site Circle C uses. It is free for tenants to search. Our most productive form of web ads, a large portion of our internet responses come from this site. This site has just expanded and the information for select properties that need the extra exposure will be expanded into this optional extra network of sites.

Rentals, RentalHouses, Efind.com, Oodle, GoogleBase, Edgeio, OLX, VAST, Lycos, Local.com, News on Deals, Express.com, Friendster, Tribe, Worldnow

 Craigslist.com

This is a free advertisement site that has become extremely popular, beginning in California but now a nationwide portal of things for sale, services and real estate listings.  We get a constant flow of leads daily through the DFW version of this site. It requires maintenance to keep the listings the most visible but is a valuable marketing tool.

 Dallasbackpage.com

This is the Dallas version of craigslist and is moderately successful.

 Print Advertisement

With the advent and popularity of web marketing, we have seen a decline in responses to print advertising.  However, in order to not miss any traditionalists, we still advertise in all of the suburban newspapers.

 

 

 

 

 

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